How did I end up with high end, prestige detergents?
At the MuseumsQuartier in Vienna there is a fancy design shop. Two years ago (yes, call me the elephant brain) they had these bottles on display. A few weeks ago I have been searching for a Lampe Berger-retailer and at the company's website I found The Laundress, again. At first it was a black bucket in retro design which caught my eye. Way too expensive though.
But since The Laundress had caught my eye I visited the companies website, wanted to know more about this company and immediately felt sympathies for their approach.
Organic ingredients instead of chemicals. Yes, vinegar!
They prefer washing instead of drycleaning. Clothes are meant to be washed, dry cleaning is a waste of energy. A wealthy friend once recommended a first class dry cleaner. I went there only to find out they did not manage to remove the sauce-stains from my woolen pants.
When you wash delicate fabrics, you should use the best detergents. That's the way The Laundress does it. That's also the way Faux Fuchsia does it!
And then I splurged...
Who would want an ordinary detergent in a huge box when you can comfort your eye AND nose with this bottle instead:
I guess I am at the core of their target group.
And I see myself buying lots of cashmere this fall, only for having the occasion to wash them.
The Laundress is old-fashioned. You won't get the all-in-one product but will have to start a procedure. The detergent did not remove stains by simple laundring when I tried it first.
First you use a stain-remover, then soak it in a bleach-alternative product and THEN launder.
Yes, that's a job. But it is soothing and somehow relaxing. And, it feels good, taking care of your wardrobe. And it makes sense: why wash everything with a harsh detergent if you have only a few stains? So this is what I do.
I also got myself something to get rid of the small in my arm pits. *yieks* Cycling all year long, I need a good detergent to get rid of the smell in the armpits, even after laundring the smell is still there if not treated before laundring, especially when it comes to 100% Polyester!
After soaking comes the laundring. Well, this is probably an image you have never seen before: a washing machine!
I won't show you how I sniffled at the arm pits afterwards, I can only assure you the scent is nice!
The Laundress is an eco-company selling eco products.
Too bad I am way to smart to neglect the fact that it is NOT eco buying detergents made in he US, shipped to the EC.
The Laundress is cheaper than conventional stuff. Well, maybe this is true in the US.
Their dishwasher-detergent costs 20 times more than the drugstore detergent when I buy it in the EC.
The dishwasher detergent would be sweet: I could use it for handwashing and the machine, a two-in-one product. Plus it is scented with natural oils. Is this benefit worth the price? Having only 1 bottle instead of 1 bottle+1box in the kitchen? I say no. For the moment. The charming lady at the shop where I splurged warned me: this stuff is HIGHLY addictive. Yep!
The two gals from The Laundress said something like "create a luxurious experience for a necessary domestic chore." I can agree with that :)