I can see why the tax payers in Britain disapprove the study: Visit Britain Study (the PDF takes some time to load)
Nevertheless, it is not bad, not bad at all! They found out that we were interested in Baby George's birth and that organic food is becoming main-stream.
AND: how straightforward and demanding we
I would say the taxes have been spent well. At least the results are correct.
I just finished a two-week email correspondence on the subject "apartment in Rome".
And I did not even ask if the apartment is non-smoking and if the heating is electric or oil fired.
I have not reached my best form in 2014, not yet.